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Dublin: 8 °C Monday 25 November, 2024

Nissan's ad for a restored 1996 Maxima is thoroughly brilliant

From rare beauty comes refined opulence.

LAST YEAR, FILMMAKER Luke Aker made a video to sell his auld Nissan Maxima called Luxury Defined. The absurdly well-made video soon went viral and garnered over 2 million views on YouTube.

Nissan stepped up to the plate and bought the old jalopy for $1,400, and promised to restore the car to its former glory.

Now they have unveiled a brilliant follow-up ad in which they showcase the newly refurbished 1996 Maxima. (They even installed a brand new tape deck, how glam.)

Nissan / YouTube

The beloved vehicle is currently on display at Nissan’s North American headquarters.

Viral marketing at its best, non?

The new Band Aid 30 video spells Bob Geldof’s name wrong >

Someone at the Daily Mail needs to go back over their geography >

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